Marketing Officer
Marketing officers are involved in aspects of marketing, including: planning; advertising; promotion; public/media relations; product development; distribution; sponsorship; and research. The role is often challenging, varied and exciting.
What you would do:
- liaise and build relationships with a range of stakeholders, eg customers, suppliers, colleagues
- develop advertising opportunities, which can involve placing adverts in national, regional and specialist publications, or on the radio
- maintain and build contacts with the media
- write and distribut press releases
- prepare photo shoots
- manage the production of marketing materials, including leaflets, posters and flyers - this can involve writing and proofreading copy, and liaising with designers and printers
- arrange for the effective distribution of marketing materials
- maintain and update mailing databases
- organise and attend events and exhibitions
- secure sponsorship to assist with the publicity and funding of marketing projects
- carry out market research and customer surveys to assess demand, brand positioning and awareness
- evaluate marketing campaigns
- monitor competitor activity
- contribute to long-term marketing plans and strategies
- manage budgets
- support the marketing manager, and other colleagues
You need to be:
- a good communicator with interpersonal skills
- analytical
- able to use your initiative
- creative
- good at mathematics
- a team player
- a good negotiator
- IT literate
You will require:
- Diploma of Business (Marketing)
Improve your chances by:
- taking media studies, english and business studies subjects.
What you will earn:
Salary packages for marketing positions range between $36,000 and $65,000.
Long term possibilities:
- Marketing Coordinator
- Marketing & Communications Manager
- Public Relations Officer
Watch a video about a Marketing and Promotions Officer.
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