Public Relations Officer
Public relations officers plan, develop, put into place and evaluate information and communication strategies that present the organisation to the public, clients and other stakeholders. They also promote good information flows within the organisation.
What you would do:
- keep an eye on public opinion about an organisation or particular issues
- develop and implement communication strategies for the organisation
- advise management on communication issues and strategies
- plan public relations programs including the preparation of cost budgets
- present arguments on behalf of an organisation to government, other organisations and special interest groups
- respond to enquiries from the public and other organisations
- respond to enquiries from the media, arrange interviews with journalists, prepare and distribute news releases and make statements to the media
- write, edit and arrange production of newsletters, in-house magazines, pamphlets and brochures
- assist in preparing organisational documents such as annual reports, corporate profiles and submissions
- write speeches, prepare visual aids and make public presentations
- oversee production of visual (film or video) and audio electronic material, including managing websites
- organise special events such as open days, visits, exhibitions and functions
- conduct internal communication courses, workshops and media training
- liaise with the media and organise publicity campaigns
- promote sales of products or services
You need to be:
- interested in working with many people
- analytical
- able to write concisely
- a good communicator
- organised
- a person that enjoy current affairs
- able to work under pressure
- computer literate
You will require:
- a Degree in Public Relations, Marketing or similar
- a drivers licence
Improve your chances by:
- taking English, economics and language subjects
- completing year 12
What you will earn:
Salaries vary and generally range from $45,000 to $65,000 depending on experience and qualifications.
Long term possibilities:
- Communications & Media Officer
- Marketing Coordinator
- Marketing & Communications Manager
Government Skills Australia acknowledges the Department of Education, Science & Training, www.jobguide.dest.gov.au and www.myfuture.edu.au as sources of information within this fact sheet
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